There is a beautiful concept in the Japanese style, and it is called Kawaii. Kawaii in the Japanese language means ‘pretty’ or ‘beautiful’ or ‘cute’ and I saw much of it when I was in Japan. It reached our shores a long time ago too. You’ve probably come across this idea that something intensively cute in the Japanese culture, such as a Hello Kitty lunchbox or a pair of socks with unicorn pattern. Kawaii relates to anything that is cute and fun, and it has taken over a large part of the Japanese culture, covering entertainment, food, popular culture, toy, behavior, and clothing style.